“¿Ya vas a sacar tus listas de #FF de esta semana?”, me preguntan dos o tres personas cada viernes. Desde hace algunos meses —años, quizá—, siempre que puedo, me tomo unos 20 ó 30 minutos en…

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About the author

Percy Avendaño Gutiérrez is a journalist and content strategist based in Iquique. His work blends local research, strategic communication, and support for businesses seeking to connect with digital audiences. From northern Chile, he develops clear, human-centered narratives for community and private projects.

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